Market Cap
$101.15B
P/E Ratio
21.19
52W High
$100.84
52W Low
$83.80
Quality Score
SO scores 62/100 (C) — dividend safety is the strongest factor, momentum the weakest.
62
/ 100
See the full 7-factor breakdown with PRO.
UpgradeAI Technical Interpretation
PRO turns SO's RSI, MACD, moving averages, and Bollinger Bands into a plain-English read on trend, momentum, and volatility - context, not predictions.
Upgrade to PROAI “Why Did It Move?”
Get a ranked, evidence-grounded read on what's likely driving SO's move today — news, earnings, analyst activity, sector context, and technicals combined.
Upgrade to PROAnalyst Ratings23 analysts
Consensus & price targets via Yahoo Finance & Financial Modeling Prep. Not investment advice.
AI Fair Value Estimate
Get an AI analyst's take on whether SO looks cheap or expensive — a fair-value range with plain-English reasoning, in one click.
Upgrade to PROAI Earnings Preview
Next report 2026-10-29 · in 58 days
Consensus estimates
EPS
$1.65
Revenue
$8.28B
Recent EPS surprises
Unlock the AI preview for SO
Get an AI analyst's read on the setup, what to watch, and risks heading into the print.
Upgrade to PROUnlock the post-earnings recap for SO
Get an AI analyst's read on how the report went and how the stock reacted.
Upgrade to PRODividendQuarterly
Forward yield
3.46%
Annual / share
$3.04
Last ex-date
Aug 17, 2026
Last payment
Sep 8, 2026
Recent payments
Forward annual dividend from the declared rate (or latest payment × frequency) · via Yahoo Finance & Financial Modeling Prep.
AI Dividend Safety
Get an AI read on whether SO's dividend looks sustainable — earnings coverage, payout history, and the risks worth researching.
Upgrade to PROInsider Trading50 recent filings
Buys
30
Sells
20
Reported value
$7.72M
| Date | Insider | Type | Shares | Price | Value | Owned |
|---|---|---|---|---|---|---|
| Aug 6, 2026 | SPAINHOUR, STERLING A JR. EVP & CLO | Sell | 3,333 | $94.02 | $313,368.66 | - |
| Aug 3, 2026 | KIM, MATTHEW M. Comptroller | Sell | 100 | $94.28 | $9,428.00 | - |
| Jul 1, 2026 | COOPER, SHANTELLA E. Director | Buy | 473 | $95.12 | $45,000.00 | - |
| Jul 1, 2026 | KIM, MATTHEW M. Comptroller | Sell | 100 | $95.77 | $9,577.00 | - |
| Jul 1, 2026 | MEADOR, DAVID E Director | Buy | 802 | $95.12 | $76,250.00 | - |
| Jul 1, 2026 | THOMAS, LIZANNE Director | Buy | 473 | $95.12 | $45,000.00 | - |
| Jul 1, 2026 | GRAIN, DAVID J Director | Buy | 854 | $95.12 | $81,250.00 | - |
| Jul 1, 2026 | ETHEREDGE, JAMES O Director | Buy | 473 | $95.12 | $45,000.00 | - |
| Jul 1, 2026 | SMITH, WILLIAM G JR Director | Buy | 867 | $95.12 | $82,500.00 | - |
| Jul 1, 2026 | EARLEY, ANTHONY F JR Director | Buy | 473 | $95.12 | $45,000.00 | - |
| Jul 1, 2026 | EARLEY, ANTHONY F JR Director | Buy | 230 | $95.12 | $21,875.00 | - |
| Jul 1, 2026 | AKELLA, JANAKI Director | Buy | 473 | $95.12 | $45,000.00 | - |
| Jul 1, 2026 | JOHNS, JOHN D Director | Buy | 473 | $95.12 | $45,000.00 | - |
| Jul 1, 2026 | SVINICKI, KRISTINE L Director | Buy | 473 | $95.12 | $45,000.00 | - |
| Jul 1, 2026 | TURNER, JOHN M JR Director | Buy | 802 | $95.12 | $76,250.00 | - |
| Jun 28, 2026 | SENA, PETER P III Chairman,President & CEO, SNC | Sell | 667 | $0.00 | $0.00 | - |
| Jun 28, 2026 | SENA, PETER P III Chairman,President & CEO, SNC | Sell | 316 | $97.16 | $30,702.56 | - |
| Jun 28, 2026 | SENA, PETER P III Chairman,President & CEO, SNC | Buy | 712 | $0.00 | $0.00 | - |
| Jun 1, 2026 | KIM, MATTHEW M. Comptroller | Sell | 100 | $91.16 | $9,116.00 | - |
| May 24, 2026 | WOMACK, CHRISTOPHER C Chairman, President & CEO | Sell | 6,898 | $94.55 | $652,205.90 | - |
| May 24, 2026 | WOMACK, CHRISTOPHER C Chairman, President & CEO | Buy | 7,662 | $0.00 | $0.00 | - |
| May 24, 2026 | WOMACK, CHRISTOPHER C Chairman, President & CEO | Sell | 3,414 | $94.55 | $322,793.70 | - |
| May 1, 2026 | KIM, MATTHEW M. Comptroller | Sell | 100 | $96.57 | $9,657.00 | - |
| Apr 1, 2026 | ETHEREDGE, JAMES O Director | Buy | 464 | $96.94 | $45,000.00 | - |
| Apr 1, 2026 | KIM, MATTHEW M. Comptroller | Buy | 82 | $0.00 | $0.00 | - |
| Apr 1, 2026 | KIM, MATTHEW M. Comptroller | Sell | 82 | $96.94 | $7,949.08 | - |
| Apr 1, 2026 | KIM, MATTHEW M. Comptroller | Sell | 13 | $0.00 | $0.00 | - |
| Apr 1, 2026 | KIM, MATTHEW M. Comptroller | Sell | 23 | $0.00 | $0.00 | - |
| Apr 1, 2026 | KIM, MATTHEW M. Comptroller | Sell | 42 | $0.00 | $0.00 | - |
| Apr 1, 2026 | JOHNS, JOHN D Director | Buy | 464 | $96.94 | $45,000.00 | - |
| Apr 1, 2026 | GRAIN, DAVID J Director | Buy | 838 | $96.94 | $81,250.00 | - |
| Apr 1, 2026 | TURNER, JOHN M JR Director | Buy | 787 | $96.94 | $76,250.00 | - |
| Apr 1, 2026 | SMITH, WILLIAM G JR Director | Buy | 851 | $96.94 | $82,500.00 | - |
| Apr 1, 2026 | MEADOR, DAVID E Director | Buy | 787 | $96.94 | $76,250.00 | - |
| Apr 1, 2026 | SVINICKI, KRISTINE L Director | Buy | 464 | $96.94 | $45,000.00 | - |
| Apr 1, 2026 | THOMAS, LIZANNE Director | Buy | 464 | $96.94 | $45,000.00 | - |
| Apr 1, 2026 | KLEIN, DALE E. Director | Buy | 464 | $96.94 | $45,000.00 | - |
| Apr 1, 2026 | JAMES, DONALD M Director | Buy | 464 | $96.94 | $45,000.00 | - |
| Apr 1, 2026 | EARLEY, ANTHONY F JR Director | Buy | 464 | $96.94 | $45,000.00 | - |
| Apr 1, 2026 | EARLEY, ANTHONY F JR Director | Buy | 298 | $96.94 | $28,875.00 | - |
| Apr 1, 2026 | COOPER, SHANTELLA E. Director | Buy | 464 | $96.94 | $45,000.00 | - |
| Apr 1, 2026 | AKELLA, JANAKI Director | Buy | 464 | $96.94 | $45,000.00 | - |
| Mar 30, 2026 | GREENE, KIMBERLY S, Chairman, President & CEO, GPC | Sell | 25,000 | $96.67 | $2.42M | - |
| Mar 19, 2026 | CUMMISKEY, CHRISTOPHER EVP | Sell | 6,669 | $96.55 | $643,891.95 | - |
| Mar 18, 2026 | CONNALLY, STAN W EVP & COO | Sell | 12,500 | $97.13 | $1.21M | - |
| Mar 8, 2026 | DRAKE, SLOANE N EVP & CHRO | Sell | 1,275 | $0.00 | $0.00 | - |
| Mar 8, 2026 | DRAKE, SLOANE N EVP & CHRO | Sell | 633 | $97.48 | $61,704.84 | - |
| Mar 8, 2026 | DRAKE, SLOANE N EVP & CHRO | Buy | 1,420 | $0.00 | $0.00 | - |
| Mar 6, 2026 | SPAINHOUR, STERLING A JR. EVP & CLO | Sell | 6,330 | $97.64 | $618,061.84 | - |
| Feb 26, 2026 | EARLEY, ANTHONY F JR Director | Sell | 15,000 | $0.00 | $0.00 | - |
Insider transactions via Alpha Vantage with SEC EDGAR fallback. Data can include grants, planned sales, and administrative filings; this is not investment advice.
AI Stock Analysis
Unlock an in-depth, balanced bull/bear breakdown of SO — catalysts, risks, and a plain-language read on the fundamentals.
Upgrade to PROInvestor Copilot Notebook
Keep a thesis on SO
Save your buy/watch/avoid rationale, track it over time, and get an AI read on whether the data still backs it up.
Upgrade to PROInvestment Thesis Timeline
See SO's full timeline
Earnings surprises, news catalysts, insider activity, and your own notebook events — one dated, classified feed.
Upgrade to PRODeeper technical charting, indicators, and pattern tools that complement XMarketPro's research.
Open advanced chartsSponsored partner — XMarketPro may receive compensation if you sign up or purchase through this link. Partner compensation does not influence XMarketPro's analysis, ratings, or research conclusions.
Automated technical analysis, charting, and pattern recognition for active traders.
Explore automated technical analysisSponsored partner — XMarketPro may receive compensation if you sign up or purchase through this link. Partner compensation does not influence XMarketPro's analysis, ratings, or research conclusions.
Another independent research perspective to compare against XMarketPro's own analysis.
Compare with additional researchSponsored partner — XMarketPro may receive compensation if you sign up or purchase through this link. Partner compensation does not influence XMarketPro's analysis, ratings, or research conclusions.
A well-established U.S. brokerage for investors moving from research into execution.
Explore brokerage optionsSponsored partner — XMarketPro may receive compensation if you sign up or purchase through this link. Partner compensation does not influence XMarketPro's analysis, ratings, or research conclusions.
About The Southern Company
The Southern Company, through its subsidiaries, engages in the sale of electricity. The company offers electric service to retail customers and wholesale customers; and energy-related products and services to natural gas choice markets. It also develops, constructs, acquires, owns, operates, and manages power generation assets, as well as battery energy storage projects; sells electricity at market-based rates in the wholesale market; and deploys microgrids for commercial, industrial, governmental, and utility customers. In addition, the company is involved in the distribution of natural gas in Illinois, Georgia, Virginia, and Tennessee; distributes energy and resilience solutions; and invests in telecommunications. The Southern Company was incorporated in 1945 and is headquartered in Atlanta, Georgia.
Visit southerncompany.comKey Statistics
- Open
- $88.43
- Prev Close
- $88.00
- Day High
- $88.73
- Day Low
- $87.75
- Volume
- 2.29M
- Market Cap
- $101.15B
- P/E Ratio
- 21.19
- EPS
- $4.15
- Beta
- 0.33
- Dividend Yield
- +3.45%
- 52W High
- $100.84
- 52W Low
- $83.80
- Analyst Target
- —